ARM based processors will be a big thing for AMD, AMD's 64-bit 
ARM-based server chips, code-named "Seattle", will come to market late 
this year already. "We've reached a significant milestone in our 
ambidextrous strategy," said AMD CEO Rory Read, using the company's term
 for its two-fisted x86 and ARM server-chip one-two punch during a 
conference call after announcing AMD's financial results for the first 
quarter of 2014 on Thursday.
"We have introduced Seattle, our first 64-bit ARM server processor 
and the industry's first at 28nm technology, positioning AMD as the only
 SoC provider to bridge the x86 and ARM ecosystems for server 
applications," he said. "We are excited to announce that we have started
 sampling Seattle last quarter and plan to ship in the fourth quarter of
 2014."
"There's been a lot of customer interest around Seattle," said AMD's 
SVP and GM of global business units Lisa Su, also on the call, 
"certainly for the server guys, the hyperscale guys, and even some 
adjacent markets."
The two most important things that AMD is working on in the run-up to
 Seattle's release, Su said, are platform development and software 
development – but AMD is making no promises about how much Seattle is 
going to bring to the company's bottom line.
"Relative to revenue, it's probably too early to tell what's going to
 happen in 2015, but I'd say the interest in the platform is quite 
high," she said.
From Read's point of view, AMD's timing is spot on. "We're catching 
it just as the wave is forming," he said. "This is going to be an 
important market over the next three, five, 10 years."
Su also said that although it's in AMD's business plan to have 
Seattle appear in its SeaMicro systems, don't expect to see that happen 
when Seattle debuts late this year. Such systems are in development, she
 said, but also emphasized that "the Q4 statement was a chip statement."
The SeaMicro fabric certainly gives AMD a leg-up over other 64-bit 
ARM players, but from Su's point of view that's not the only attraction 
of the Seattle project. "There's general interest in ARM, there's 
interest in trying out the new workloads," she said.
"I think we see the fabric as an important differentiator, but we see
 that as a long-term differentiator in the systems portion of the 
business.
 
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